Stock it in the village – not the Home Farm – shop. If people buy that coffee that fancy cats poo why would there not be a market for kefir? Susan would design kefir themed tabards and she would be out from behind the post counter like a flash the moment a potential buyer even passed the shop.
Well Phoebe swears by it and she’s super intelligent (“Oxford and all that” I believe was the quote) so maybe some kind of billboard campaign with Phoebe giving a thumbs up and downing a mini tube of the stuff with the tagline: “cures small patches of eczema, winter sniffles and chlamydia”.