Well, in keeping with the now well-worn trope in the show that if you’re under the age of 25 you have to be a thrusting, young capitalist entrepreneur, Josh is turning out to be a typically Ayn Randian little sh1t.
His story arc is a return to the bad old days of Tom and Brenda yakking endlessly about marketing (no wonder their relationship went down the tubes).
Prepare yourself for a slew of corporate guff: verticals, alignment and personal brand optics. I mean, who knew the pastured egg business could be quite such a game changer, going forward? Next: upskilling his workforce and optimising production costs with bionic hens.
In 5 years, Josh will be on The Apprentice. In 10, he’ll be Richard Branson. And in 20 he’ll be Alan B’Stard.